You are a creative expert; that’s why you own your own creative agency. But dedicated as you are, it’s not your considerable expertise in your field that’s going to make …
Category: Commercial, Industrial and Energy
Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?
Up until recently, Five Guys, a popular burger store with more than 1500 locations, conducted ZERO advertising and marketing campaigns. They value the customer experience so highly that they send …
MOBILIZING-WISE: PRACTICAL TIPS FOR GETTING RESULTS
It takes an Engine (not an Event)! You’ve set a Vision, Mission, Objectives as the strategy experts say you are supposed to do. You have an emotionally stirring Kick Off …
Master Expert Close-Up – Norm Clare
Norm Clare, founder of The Unmarketing Group is a story teller, data scientist and digital marketing ninja. In today’s high tech marketing world, everyone needs a Norm on their team! …
Mobilizing-Wise: Practical Tips for Getting Results
When we can, means never will! When planning any initiative outside your normal daily or weekly workflow, the first order of business to mobilizing a successful outcome is to ‘find …
How to Overcome the Content Bottleneck
Senior management has given the organization’s content marketing initiative the thumbs up. The content strategy for your company’s new blog aligns beautifully with the organization’s business objectives. The marketing team …
Mobilizing-Wise: Practical Tips for Getting Results
Cut Anchor! When pursuing a new strategy or when upping your game it’s natural to strategize, plan out and put into action what we are going to now start doing …
How did they do it? Target Stores
When the game is stacked against you, create a new game! Knowing how they did it, how Target Stores became one of the most successful retailers in the world, begins …
TOP TWELVE THINGS TO KNOW – New Canadian Trademarks Act June 17, 2019
On June 17, 2019 major changes to Canada’s Trademarks Act will come into force. We have created a list of some of the highlights below, but these are by no …
What Every Owner of a Registered Canadian Trademark Needs to Know
A recent decision of the Federal Court in Live! Holdings, LLC1 is a worthwhile opportunity to consider some things that trademark owners should be doing to protect the investment they …
Why is Our Competitor’s Website Ranking Higher than Ours?
Recently a new client contacted us and said, “When I go on Google and enter certain search terms, our competitor’s website shows up on page 1 but we don’t. How …
Is consumer recall of past purchases and behaviours fact or fake news?
What did you have for lunch today? What about last Tuesday? What about three weeks ago last Tuesday? Honestly, I have no clue what I had for lunch last Tuesday, …
