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Category: Commercial, Industrial and Energy

How to Repromote Your Content without Being Spammy

Posted on February 23, 2022 (February 23, 2022) by Mike Friskney

Studies have proven that repromoting content on your social media channels can help build more awareness of your expertise and drive additional traffic to your website. But how can you …

Posted in Commercial, Industrial and EnergyLeave a comment

Promote your content more than once. Here’s why.

Posted on February 14, 2022 (February 23, 2022) by Mike Friskney

Does your company produce a piece of content, promote it once on your social media channels and then move on? Don’t make this mistake anymore. Get more bang for your …

Posted in Commercial, Industrial and EnergyLeave a comment

Congratulations! You have now graduated a Sales Champion

Posted on February 7, 2022 (February 7, 2022) by Blair Severn

The Client: A multi-national consumer products company. The Ask: Help us transform our Sales Management into a dynamic high performance team.  The Reveal: The company sales performance although generally acceptable …

Posted in Commercial, Industrial and EnergyLeave a comment

If only I could get the financing, I could scale up.

Posted on January 3, 2022 (January 3, 2022) by Blair Severn

The Client: A small professional services firm.  The Ask: Help us pitch our bank for more financing to support our growth opportunity.  The Reveal: The company’s ability to grow was …

Posted in Commercial, Industrial and EnergyLeave a comment

Alumni Stories – Blair Severn

Posted on December 13, 2021 (December 13, 2021) by Fifile Nguyen

Meet our December #AlumniStories featured alumnus, Blair Severn (MBA ’01). He is Chairman of enabling ideas®, an accomplished solutions design firm, where he specializes in managing ambiguity to drive complex decision-making. Severn recently met virtually …

Posted in Commercial, Industrial and EnergyLeave a comment

I want a divorce. I didn’t get what you promised in this marriage.

Posted on December 8, 2021 (December 8, 2021) by Blair Severn

The Client: A multi-national consumer hard-goods manufacturer.  The Ask: Help us divert a merger disaster. The Reveal: The company acquired a key competitor that included, among its sales distribution, a …

Posted in Commercial, Industrial and EnergyLeave a comment

It’s a new ESG era. Say ‘hello’ to a new investment product.

Posted on November 29, 2021 (December 6, 2021) by Blair Severn

The Client: A scaling up Investment Products & Asset Management company.  The Ask: Help us develop a marketing plan to launch our new investment fund.  The Reveal: The company has a …

Posted in Commercial, Industrial and EnergyLeave a comment

I’m a Celebrity and I have a Brand. Now All I Need is a Business.

Posted on November 22, 2021 (December 6, 2021) by Blair Severn

The Client: An aspiring Media company.  The Ask: Help us grow our business.  The Reveal: The company had a celebrity, a cool brand, a website, a roster of sponsors to …

Posted in Commercial, Industrial and EnergyLeave a comment

Product Start-Up Podcast – How to Maximize your Product Sales in Retail Stores

Posted on June 21, 2021 (June 21, 2021) by Blair Severn

Our own Blair Severn is featured on the Product Start-Up Podcast with host Kevin Mako of Mako Design + Invent. Blair and Kevin talk lessons learned from Sony and Consumers Gas …

Posted in Commercial, Industrial and EnergyLeave a comment

How Startups Can Hire Talent Quickly

Posted on March 19, 2021 (June 21, 2021) by Peter Petrella

One of the most pivotal challenges for any startup or high-growth company is finding and hiring the right talent. Even in today’s talent-driven market, discovering exceptional candidates that align with …

Posted in Commercial, Industrial and EnergyLeave a comment

EFFECTIVE LEADERSHIP IN A REMOTE WORKPLACE

Posted on March 11, 2021 by Peter Petrella

By Pete Petrella, Managing Director Are you craving some quality in-office interaction? Do you find yourself itching for a sense of workplace normalcy? Is your mind desperate for a return to …

Posted in Commercial, Industrial and EnergyLeave a comment

CONTENT EXPERTS BEHIND SCHEDULE?

Posted on January 7, 2021 (January 7, 2021) by Mike Friskney

Learn how to overcome the content bottleneck when your internal experts drop the ball. Download my FREE Guide now. Senior management has given the organization’s content marketing initiative the thumbs …

Posted in Commercial, Industrial and EnergyLeave a comment

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Recent Posts

  • How to Repromote Your Content without Being Spammy
  • Promote your content more than once. Here’s why.
  • Congratulations! You have now graduated a Sales Champion
  • If only I could get the financing, I could scale up.
  • Alumni Stories – Blair Severn

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