Learn how to overcome the content bottleneck when your internal experts drop the ball. Download my FREE Guide now. Senior management has given the organization’s content marketing initiative the thumbs …
Category: Commercial, Industrial and Energy
Content Shot #6: How to Increase the Conversion Power of Your Website’s Service or Product Pages
The purpose of your website’s service or product pages is to convert visitors into leads or customers. That’s why, unlike blog post content whose job is to educate and inform …
The Importance of Startup Equity
By Pete Petrella, Managing Director For entrepreneurs, making difficult decisions is almost second nature. From figuring out how to raise precious capital to cutting ties with bad employees or poor …
Recurring Revenue for Creative Agencies – Part 2
Why turn services into products? Turning your service offerings into standardized products increases the value of your business. When these standardized products are sold on a recurring basis, you can …
79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are …
Recurring Revenue for Creative Agencies – Part 1
Introduction Creative agencies have a problem in that they must constantly look for new projects. Project work can be very interesting, but relying solely on project work presents a number …
4 Tips for Getting Involved in a Startup
Looking to get involved in a startup? Viaduct’s Managing Director Pete Petrella has you covered. Here are some tips on how to get your foot in the door with an …
IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary …
8 Steps for Turning a Service into a Product
Does your business offer a service or a product that you differentiate through a higher level of service? If so, you are probably disproportionately impacted by the economic disruption caused …
8 RESOURCES TO HELP STARTUPS MOVE FORWARD
The startup grind is unlike any other, and now that we’re facing a totally unprecedented global crisis, many of us are looking for answers. But where can we find them? …
6 WAYS STARTUPS CAN STAY AHEAD OF DISRUPTION
Learn how startups can forge through these tough times. Communication, engagement, and control are just a few of the tips you’ll read in this blog. …
Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events …
