Often overlooked in practicing Business Design is the ‘business’ part. Many incorrectly think a Business Design approach to problem solving means dialling down ‘Business’ techniques and dialling up ‘Design’ techniques.
The best and most successful application is when you effectively merge the two.
In this workshop, Blair Severn Chairman and CEO of enabling ideas® walks through a series of ‘business’ design tools to explore the design challenge question put to the competing students teams;
“How might Sun Life Financial acquire younger, first time insurance buyers and maintain them long term?”