Does your company produce a piece of content, promote it once on your social media channels and then move on? Don’t make this mistake anymore. Get more bang for your …
Category: Commercial, Industrial and Energy
Congratulations! You have now graduated a Sales Champion
The Client: A multi-national consumer products company. The Ask: Help us transform our Sales Management into a dynamic high performance team. The Reveal: The company sales performance although generally acceptable …
If only I could get the financing, I could scale up.
The Client: A small professional services firm. The Ask: Help us pitch our bank for more financing to support our growth opportunity. The Reveal: The company’s ability to grow was …
I want a divorce. I didn’t get what you promised in this marriage.
The Client: A multi-national consumer hard-goods manufacturer. The Ask: Help us divert a merger disaster. The Reveal: The company acquired a key competitor that included, among its sales distribution, a …
It’s a new ESG era. Say ‘hello’ to a new investment product.
The Client: A scaling up Investment Products & Asset Management company. The Ask: Help us develop a marketing plan to launch our new investment fund. The Reveal: The company has a …
I’m a Celebrity and I have a Brand. Now All I Need is a Business.
The Client: An aspiring Media company. The Ask: Help us grow our business. The Reveal: The company had a celebrity, a cool brand, a website, a roster of sponsors to …
Product Start-Up Podcast – How to Maximize your Product Sales in Retail Stores
Our own Blair Severn is featured on the Product Start-Up Podcast with host Kevin Mako of Mako Design + Invent. Blair and Kevin talk lessons learned from Sony and Consumers Gas …
Boost the Conversion Power of Your Service or Product Pages
The purpose of your website’s service or product pages is to convert visitors into leads or customers. That’s why, unlike blog post content whose job is to educate and inform …
Recurring Revenue for Creative Agencies – Part 2
Why turn services into products? Turning your service offerings into standardized products increases the value of your business. When these standardized products are sold on a recurring basis, you can …
79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are …
Recurring Revenue for Creative Agencies – Part 1
Introduction Creative agencies have a problem in that they must constantly look for new projects. Project work can be very interesting, but relying solely on project work presents a number …
8 Steps for Turning a Service into a Product
Does your business offer a service or a product that you differentiate through a higher level of service? If so, you are probably disproportionately impacted by the economic disruption caused …
