The Client: A scaling up Investment Products & Asset Management company. The Ask: Help us develop a marketing plan to launch our new investment fund. The Reveal: The company has a …
Category: Commercial, Industrial and Energy
I’m a Celebrity and I have a Brand. Now All I Need is a Business.
The Client: An aspiring Media company. The Ask: Help us grow our business. The Reveal: The company had a celebrity, a cool brand, a website, a roster of sponsors to …
Product Start-Up Podcast – How to Maximize your Product Sales in Retail Stores
Our own Blair Severn is featured on the Product Start-Up Podcast with host Kevin Mako of Mako Design + Invent. Blair and Kevin talk lessons learned from Sony and Consumers Gas …
How Startups Can Hire Talent Quickly
One of the most pivotal challenges for any startup or high-growth company is finding and hiring the right talent. Even in today’s talent-driven market, discovering exceptional candidates that align with …
EFFECTIVE LEADERSHIP IN A REMOTE WORKPLACE
By Pete Petrella, Managing Director Are you craving some quality in-office interaction? Do you find yourself itching for a sense of workplace normalcy? Is your mind desperate for a return to …
Boost the Conversion Power of Your Service or Product Pages
The purpose of your website’s service or product pages is to convert visitors into leads or customers. That’s why, unlike blog post content whose job is to educate and inform …
Recurring Revenue for Creative Agencies – Part 2
Why turn services into products? Turning your service offerings into standardized products increases the value of your business. When these standardized products are sold on a recurring basis, you can …
79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are …
Recurring Revenue for Creative Agencies – Part 1
Introduction Creative agencies have a problem in that they must constantly look for new projects. Project work can be very interesting, but relying solely on project work presents a number …
4 Tips for Getting Involved in a Startup
Looking to get involved in a startup? Viaduct’s Managing Director Pete Petrella has you covered. Here are some tips on how to get your foot in the door with an …
8 Steps for Turning a Service into a Product
Does your business offer a service or a product that you differentiate through a higher level of service? If so, you are probably disproportionately impacted by the economic disruption caused …
8 RESOURCES TO HELP STARTUPS MOVE FORWARD
The startup grind is unlike any other, and now that we’re facing a totally unprecedented global crisis, many of us are looking for answers. But where can we find them? …
