The Client: A scaling up Investment Products & Asset Management company. The Ask: Help us develop a marketing plan to launch our new investment fund. The Reveal: The company has a …
Category: Commercial, Industrial and Energy
I’m a Celebrity and I have a Brand. Now All I Need is a Business.
The Client: An aspiring Media company. The Ask: Help us grow our business. The Reveal: The company had a celebrity, a cool brand, a website, a roster of sponsors to …
Product Start-Up Podcast – How to Maximize your Product Sales in Retail Stores
Our own Blair Severn is featured on the Product Start-Up Podcast with host Kevin Mako of Mako Design + Invent. Blair and Kevin talk lessons learned from Sony and Consumers Gas …
Boost the Conversion Power of Your Service or Product Pages
The purpose of your website’s service or product pages is to convert visitors into leads or customers. That’s why, unlike blog post content whose job is to educate and inform …
Recurring Revenue for Creative Agencies – Part 2
Why turn services into products? Turning your service offerings into standardized products increases the value of your business. When these standardized products are sold on a recurring basis, you can …
79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are …
Recurring Revenue for Creative Agencies – Part 1
Introduction Creative agencies have a problem in that they must constantly look for new projects. Project work can be very interesting, but relying solely on project work presents a number …
8 Steps for Turning a Service into a Product
Does your business offer a service or a product that you differentiate through a higher level of service? If so, you are probably disproportionately impacted by the economic disruption caused …
How To Scale Up Your Service Business
It can be hard to grow a service business. Customers are buying your expertise, and if all you have to sell is your time, the size of your business will always be limited …
CASE STUDIES: Why now is a good time to call attention to them
These are not typical times, thanks to Covid-19. Like everyone else, your clients and prospects are feeling uncertain. As a result, when it comes to making business decisions, they’re taking …
How to ‘Productize’ Your Service Offerings
Why turn services into products? Turning your service offerings into standardized products increases the value of your business. When these standardized products are sold on a recurring basis you can …
7 Reasons You Can’t Sell Your Business
As a business owner, the time will come to part ways with your company. While you might do this by passing the business on to one or more of your …
