The Market Tester

Direct consumer input and real market intelligence. Discover and validate what Consumers like, dislike, prefer and how they will respond.

For important decisions, test before you invest!

Designed by Research Experts, your test is already set up for you.

1

Simply upload what you want to test

Test up to 8 different ideas, designs, versions of whatever it is you want to evaluate or how you compare to the competition.

2

Get specific feedback with optional add-on questions

You can also test for Consumer response, pricing and even ask pointed questions on something specific you want to find out.

3

Choose your Consumer Panel size

100 individuals are assembled for your Consumer Panel from Canada or the United States. Or reach out wider to 200, 300 or even 400 respondents or run a test in both countries simultaneously.

4

Tailor your Consumer Panel for who matters to you most

Your test by design is set up to give you diverse unbiased feedback from a ‘general population’ Consumer audience or pick any 2 refinements to shape your Panel.

West/East

Male/Female

Gen Z-Y/ Gen X-Boomer

College/Highschool Or Less

$ Income/ $$ Income

Ready to get started?

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When you need one of a kind!

For situations with special research requirements, contact us to request a custom designed, made-to-order test solution.

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If you can write it, draw it or give us a picture of it, we can test it.

Advertising and Communications

Advertising and Communications

Have you ever added up the all-in cost of your A / B market testing? And what if both A and B aren’t that good? Narrow down creative concepts and sharpen your copy effectiveness by finding out how Consumers respond before you spend a dollar on production, execution and media.

Competitive Intelligence

Competitive Intelligence

Think you are going to kick ass and steal market share? What you think really doesn’t matter all that much because it’s what the Consumer thinks that will determine who gets the sale. Line up yours against your competition and know who the Consumer will choose and why.

Consumer Offers

Consumer Offers

It’s hard to think of something more important to your success than how appealing the Consumer finds your offer. How more confident will you be with your go-to-market strategy by knowing directly from the Consumer which offers they will buy and won’t and why?
Have you ever added up the all-in cost of your A / B market testing? And what if both A and B aren’t that good? Narrow down creative concepts and sharpen your copy effectiveness by finding out how Consumers respond before you spend a dollar on production, execution and media.
Think you are going to kick ass and steal market share? What you think really doesn’t matter all that much because it’s what the Consumer thinks that will determine who gets the sale. Line up yours against your competition and know who the Consumer will choose and why.
It’s hard to think of something more important to your success than how appealing the Consumer finds your offer. How more confident will you be with your go-to-market strategy by knowing directly from the Consumer which offers they will buy and won’t and why?

Design

Design

You may be designing a package, product, service, retail display, a sign, an indoor space or an outdoor space. Find out what words, colours, graphics, shapes generate a positive impact and what doesn’t work as well. Getting it right is a heck of a lot easier when the Consumer is telling you what right is.

Financing and Revenue Forecasting

Financing and Revenue Forecasting

Whether it’s your CEO, CFO, your Bank or your Investor, it’s whoever controls the money that sets the rules of what you can and can’t do. How empowering will it be for you to prove to them the Consumer is willing to buy what you are selling and you also know how much they are willing to pay for it?

Naming and Branding

Naming and Branding

How do you stand out and win the hearts and minds of the Consumer? Ask them. Which name do they prefer and why? Which logo is more appealing, trustworthy and why? Which brand story do they find more unique, believable and why? Can you imagine how more relevant your brand will be to the Consumer with the Consumer on your branding team?
You may be designing a package, product, service, retail display, a sign, an indoor space or an outdoor space. Find out what words, colours, graphics, shapes generate a positive impact and what doesn’t work as well. Getting it right is a heck of a lot easier when the Consumer is telling you what right is.
Whether it’s your CEO, CFO, your Bank or your Investor, it’s whoever controls the money that sets the rules of what you can and can’t do. How empowering will it be for you to prove to them the Consumer is willing to buy what you are selling and you also know how much they are willing to pay for it?
How do you stand out and win the hearts and minds of the Consumer? Ask them. Which name do they prefer and why? Which logo is more appealing, trustworthy and why? Which brand story do they find more unique, believable and why? Can you imagine how more relevant your brand will be to the Consumer with the Consumer on your branding team?

New Market Entry

New Market Entry

You’ve been successful in the country where you started out. If you think it’s simply a matter of jumping into another market and sales will roll in just like at home, think again. What appeals to the Consumer in one Country doesn’t always work in another. How much easier will it be for you to succeed in a new market by first learning how best to win them over?

Rapid Prototyping and Product Development

Rapid Prototyping and Product Development

You have to get your product idea to market fast. But fast won’t matter if you don’t get it right. How much quicker will you zero in on right by having the Consumer tell you which design they like and don’t like and how more likely they will buy this feature set or that?

Strategy and Transformation

Strategy and Transformation

There is never just one way to get you to next the level. Knowing which will lift you up the highest is a little like being able to see into the future. How much better will you be able to set your direction by having the Consumer tell you the future by what they think about you heading down one pathway or another.
You’ve been successful in the country where you started out. If you think it’s simply a matter of jumping into another market and sales will roll in just like at home, think again. What appeals to the Consumer in one Country doesn’t always work in another. How much easier will it be for you to succeed in a new market by first learning how best to win them over?
You have to get your product idea to market fast. But fast won’t matter if you don’t get it right. How much quicker will you zero in on right by having the Consumer tell you which design they like and don’t like and how more likely they will buy this feature set or that?
There is never just one way to get you to next the level. Knowing which will lift you up the highest is a little like being able to see into the future. How much better will you be able to set your direction by having the Consumer tell you the future by what they think about you heading down one pathway or another.

Website and User Experience

Website and User Experience

When someone comes to your website you have mere seconds to capture their interest. Find out what colours, copy, page layouts or navigation set-up the Consumer finds most appealing. How much better will your Website perform when it was fashioned by the User themselves?
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When someone comes to your website you have mere seconds to capture their interest. Find out what colours, copy, page layouts or navigation set-up the Consumer finds most appealing. How much better will your Website perform when it was fashioned by the User themselves?

One Test Multiple Insights

Image Heat Map

See Likes and Dislikes of Specific Features

*Not all insight measures and outputs are applicable with all tests.

Your Market Test is already set up for you!

Everything you need to make informed decisions. A comprehensive multi-output package with as many as 50+ insight measures summarized in the form of visual graphics, maps, graphs, cross-tab tables, data tables and word for word feedback.*

Including revealing Consumer likes and dislikes, what they find more or less appealing, relevant, believable, unique. You can also learn about how they will respond and what they think about your pricing.

For fast movers, real Consumer research in a fraction of the time at a fraction of the cost!

Online set up in 15 minutes or less. Your completed test package automatically sent to your inbox in most cases in 7 business days or less.

Starting at

$995 CAD

INCLUDED

With every Test your Consumer Panel evaluates and scores your submission on multiple measures.

  • Likes
  • Dislikes
  • Appealing
  • Relevant
  • Believable
  • Unique
  • Preferences
  • Double your panel size or test in 2 countries for only  $500  more.
  • Test more versions for  $199  ea.
  • Add custom questions for  $99  ea.

Interested in more?

Available options and pricing details
Visa, MasterCard, American Express, Discover and JCB accepted
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Just Better

Just better is our ‘show and ask’ method than your do-it-yourself online survey, where you need a skilled researcher to develop the right questions and interpret the responses. And respondents have to imagine in their mind’s eye what it is you are asking them about.

Just better is our ‘online set up’ than your conventional market research exercise, where it takes weeks to design your study and get the results back. And you need deep pockets or a first round of financing to be able to get started.

Powered by Canadian Viewpoint

Data collection for The Market Tester™ is powered by Canadian Viewpoint, a leading provider of research data collection to global Fortune 500 companies, the market research industry and academic institutions. Canadian Viewpoint is a founding member of the Canadian Research Insights Council, Canada’s voice for research, insights and analysis globally.

One of the largest and most diverse Consumer Panels available.

With nearly 300,000 Canadian consumers and access to over 1 million US consumers, the Consumer Panel behind The Market Tester™ is one of Canada’s largest and most diverse. Opt-in, validated, profiled and (PIPEDA) compliant, the Panel is of the highest quality and integrity. Our US access is through trusted panel partnerships. All survey respondents pass through Imperium’s Relevant ID® ensuring the highest quality data with the lowest risk of fraud.