The Market Tester™
Direct consumer input and real market intelligence. Discover and validate what Consumers like, dislike, prefer and how they will respond.
Direct consumer input and real market intelligence. Discover and validate what Consumers like, dislike, prefer and how they will respond.
Test up to 8 different ideas, designs, versions of whatever it is you want to evaluate or how you compare to the competition.
You can also test for Consumer response, pricing and even ask pointed questions on something specific you want to find out.
100 individuals are assembled for your Consumer Panel from Canada or the United States. Or reach out wider to 200, 300 or even 400 respondents or run a test in both countries simultaneously.
Your test by design is set up to give you diverse unbiased feedback from a ‘general population’ Consumer audience or pick any 2 refinements to shape your Panel.
For situations with special research requirements, contact us to request a custom designed, made-to-order test solution.
Contact UsSee Likes and Dislikes of Specific Features
Everything you need to make informed decisions. A comprehensive multi-output package with as many as 50+ insight measures summarized in the form of visual graphics, maps, graphs, cross-tab tables, data tables and word for word feedback.*
Including revealing Consumer likes and dislikes, what they find more or less appealing, relevant, believable, unique. You can also learn about how they will respond and what they think about your pricing.
With every Test your Consumer Panel evaluates and scores your submission on multiple measures.
Just better is our ‘show and ask’ method than your do-it-yourself online survey, where you need a skilled researcher to develop the right questions and interpret the responses. And respondents have to imagine in their mind’s eye what it is you are asking them about.
Just better is our ‘online set up’ than your conventional market research exercise, where it takes weeks to design your study and get the results back. And you need deep pockets or a first round of financing to be able to get started.
Data collection for The Market Tester™ is powered by Canadian Viewpoint, a leading provider of research data collection to global Fortune 500 companies, the market research industry and academic institutions. Canadian Viewpoint is a founding member of the Canadian Research Insights Council, Canada’s voice for research, insights and analysis globally.
With nearly 300,000 Canadian consumers and access to over 1 million US consumers, the Consumer Panel behind The Market Tester™ is one of Canada’s largest and most diverse. Opt-in, validated, profiled and (PIPEDA) compliant, the Panel is of the highest quality and integrity. Our US access is through trusted panel partnerships. All survey respondents pass through Imperium’s Relevant ID® ensuring the highest quality data with the lowest risk of fraud.