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Canadian Viewpoint - November 16, 2019
Your Plain Language Guide to In-Home Product and Package Tests

Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request when you’re running an IHUT? As with most research methodologies, a lot of details go into making a project su...