Digital Hug
We Are Great At
Digital Hug utilizes proprietary, state of the art NLP technologies and techniques to consistently deliver actionable insights to help grow, optimize, and protect your IP, Brand or Franchise. Our work is agency independent – completely objective and unbiased.
Type of Professional Service:
Company Size:
Service Reach:
Who We Are
Digital Hug helps companies “Make Better Decisions” by listening carefully to unstructured social media data to better understand audience engagement at both the tactical and strategic level. We help re-frame strategic opportunities and refine program execution including bringing valuable insight to “Content” Life-cycle management.
Social Context – Competitive/Brand Indexing
Social Ethnography – Category Advancement
Overnight Insight – Activation Optimization; Test & Learn
What We Do
Best of Breed Approach:
- Blend the right leading edge natural language processing technology in any market/language with expert human analysis.
- Single tool or technological approaches are often not representative of the full social story…different technologies excel at providing different features.
- Continuously refine the keyword filtering with our five step process.
- Compliment listening with “open discovery”
- Use only experienced analysts and guarantee objectivity
- Social Media Listening
- Content Strategy
- Competitive Intel
- NPS Tracking via SML
- Product Innovation
- Brand Equity Tracking
- Campaign Performance
- Competitive Benchmarking
- Overnight Insight
- Crisis Management
Our Clients
Why Hire Us
We source earned social media from over 300 million global sites including Twitter, Facebook, Instagram, YouTube, Tumblr, Reddit, Blogs, Forums, News and Other Comments, Professional Reviews and Consumer Reviews.
We search for the drivers of key negative and positive sentiment, as well as the drivers of high public engagement for both brand and key competitor.
We do not rest until we find actionable insights for our clients.
