Digital Hug utilizes proprietary, state of the art NLP technologies and techniques to consistently deliver actionable insights to help grow, optimize, and protect your IP, Brand or Franchise. Our work is agency independent – completely objective and unbiased.
Digital Hug helps companies “Make Better Decisions” by listening carefully to unstructured social media data to better understand audience engagement at both the tactical and strategic level. We help re-frame strategic opportunities and refine program execution including bringing valuable insight to “Content” Life-cycle management.
Social Context – Competitive/Brand Indexing
Social Ethnography – Category Advancement
Overnight Insight – Activation Optimization; Test & Learn
Best of Breed Approach:
We source earned social media from over 300 million global sites including Twitter, Facebook, Instagram, YouTube, Tumblr, Reddit, Blogs, Forums, News and Other Comments, Professional Reviews and Consumer Reviews.
We search for the drivers of key negative and positive sentiment, as well as the drivers of high public engagement for both brand and key competitor.
We do not rest until we find actionable insights for our clients.
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