In this first of four videos we unpack the fundamentals of what Google Analytics is doing and quickly dive into how marketers can navigate the user interface and reports to measure their customer’s online journey, better optimize marketing campaigns and begin to measure ROI.
- Deep dive into setting up and using Google Analytics Goals to measuring marketing ROI
- Better practice for tagging and tracking inbound marketing campaigns and channels to optimize results and demonstrate effectiveness
- Now that you’re a Ninja, creating custom dashboards & reports for your “non-marketers” who’s support (and budget) you need to continue to help drive business results.
Presented by: Norm Clare, The UnMarketing Group