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enabling ideas® - March 8, 2023
Prototyping Workshop - Rotman Design Challenge
Often overlooked in practicing Business Design is the 'business' part.  Many incorrectly think a Business Design approach to problem solving means dialling down 'Business'  techniques and dialling up 'Design' techniques. The best and most successful application is when you effectively...
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enabling ideas® - November 26, 2019

Conquering Disruption
At the University of Toronto, enabling ideas® presented Conquering Disruption. The event examined how to get in front of disrupting forces that challenge Organizations and their Leadership. Executive guests participated ...
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Canadian Viewpoint - November 16, 2019

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property
Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural ...
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Canadian Viewpoint - November 16, 2019

Your Plain Language Guide to In-Home Product and Package Tests
Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs ...
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