Rotman Business Design Initiative


Business Design Initiative (BDI) is a new institute at the University of Toronto Rotman School of Management leading education and research on innovation management through the application of Business Design™.


Our mission is to advance innovation education and practice so that students, researchers, and industry professionals can successfully tackle real-world business challenges.

We do this through education, research, and community. BDI programming enables business designers – from novice to expert – learn, lead, and make a positive impact on the world.

What we do

Education: we increase design-led innovation literacy in business leaders.

Research: we investigate business design impact, generate data, knowledge and new models for diverse communities of practice.

Community: we enable leadership and organizational transformation through events, workshops, collaborations, and global design challenges.

  • business design education
  • business design networking
  • business design research
  • business design resources

Executive Profiles

Angele Beausoleil Enabling Ideas Headshot Dr. Angèle Beausoleil

Academic Director
(416) 978-5703

Why join us

Rotman is where and Business Design is how next generation innovative leaders are crafted.

You are invited to join the BDI community, the Business Design Xchange (BDX).

Take a class, join a workshop, listen to a talk, or attend a conference; BDX enables community members to network and learn together.


Andrew Seepersad

Associate Director
(416) 978-5703

Contact Us

Rotman School of Management
105 St. George Street,
Toronto, Ontario M5S 3E6

(416) 978-5703

Rotman Business Design Initiative Showcase