Apex Strategy Inc.

We Are Great At

Building internal capability for consumer insight including the most critical component: mindset.

Creating strategy by incorporating primary & secondary research, industry knowledge, cultural context, institutional knowledge.

Brokering primary data to fill existing knowledge gaps.

Type of Professional Service:

Consumer insights

Company Size:

1 - 10

Service Reach:

North America, Canada, Greater Toronto and Hamilton Area

Who We Are

Apex Strategy Inc. was founded by Joe Amati, an industry veteran with nearly two decades of experience working on some of the world’s biggest brands.

Joe has a breadth of experience building and leading insights teams as both an agency and client executive leader. He led and built out insights teams for Loblaw Companies, Kellogg’s, and Canada Goose. Furthermore, he’s been a trusted advisor to Fortune 500 clients and sits on the board of Directors for the Insights Association.

What We Do

Apex Strategy is focused on building capability, perspective, and intelligence to help companies become more consumer centric and grow share.

Data is everywhere and ever-changing. Insight is rare and impactful. We focus on the insight. More specifically, on the discipline of consumer insight.

  • Fractional consumer insights leadership
  • Assessing consumer insights white space
  • Brokering and managing consumer research from best-in-class agencies
  • Embedding insights into organizational frameworks
  • Consumer insights training
  • Brand strategy
  • Go-to-market processes
  • Consumer segmentation and understanding
  • Brand equity
  • Market sizing

Why Hire Us

We serve as your head of consumer insights. Clients hire us because we are critical thinkers, we are collaborative, and we are a natural extension of your business. We broker solutions from a broad range of best-in-class research agencies. We have the experience to know what is important to your commercial success, and what is just noisy data.


Joe Amati

Principal and Founder
(647) 378-5217

Contact Us

12 Nelles Rd. S.
Grimsby, Ontario
L3M 2Z4

(647) 378-5217