Dr. Angèle Beausoleil teaches design methodologies for business innovation and leads field research inside organizations on innovation process design, navigation and management. She is Canada’s first PhD to focus on innovation literacy using design processes and methods.
A former communications designer, senior strategist, and innovation executive, Dr. Beausoleil applies decades of experience to crafting high impact, student-centred learning experiences. She has worked on brands and initiatives such as Starbucks, McDonalds, Sony, Telus, the 2010 Winter Olympics, and the Society of Digital Innovators (SoDA). She taught at UBC’s Sauder School of Business, and remains a visiting lecturer of Applied Innovation at UC Berkeley’s Haas School of Business.
Dr. Beausoleil’s specialties include: innovation management, innovative competencies, product development, service design, organizational design, strategic design, design thinking, visual analytics, branding, and marketing. Her research focus is on innovativeness development, new service and new business model designs, semantic ethnography and design methods, and innovation process design for the creative industries.
As the Academic Director of Rotman Business Design Initiative, Dr. Beausoleil is evolving the Business Design major for Rotman MBAs as a recognized and distinct specialization in human-centred design and business innovation.