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Sandra Perez Botero

Fractional Management Executive

Innovation Management and Business Design

The Best There Is At

I’m an explorer who identifies “white spaces” for brands and organizations by analyzing trends, competitors, and consumer needs. I’m a pathfinder working hand in hand with partners and clients to recognize patterns and create practical solutions to business challenges. I help teams and organizations to identify insights and build capabilities to grow and thrive.


How I Became An Expert

With an MSc in Chemical Engineering and experience working in prominent FMCG companies in Latin America, I developed a fluid ability to move between strategic and operational, creative and analytical disciplines. While leading cross-functional teams in R&D, marketing, and business design roles, I learned the importance of applying a human-centered approach to create new products and services that improve people’s lives while driving revenue for the companies and shaping society’s well-being. I have led multifunctional teams, collaborating with C-level executives to launch more than 200 new products annually, managing a portfolio of incremental and radical innovation initiatives. Later, I founded a strategy and innovation consultancy firm in Colombia to share my experience and skill set with clients of diverse industries and sectors.


I have significant experience managing the whole cycle of new product development and business design. From strategic alignment and opportunity identification to ideation and concept creation, I help teams and organizations to focus on the right challenges and move projects and initiatives to successful implementation to capture value. I design and facilitate the co-creation spaces to leverage team knowledge and drive results and commitment for implementation.

  • Business Analysis
  • Facilitation
  • Creative Thinking
  • Collaboration
  • Consumer Insights / VOC / JTBD
  • Competitor and Market Analysis
  • Content Creation
  • Leadership
  • Project Management


MSc Chemical Engineering National University of Colombia. Bogotá Colombia
Chemical Engineering University of America Bogota Colombia
Design Thinking HBS
Disruptive Strategy HBS


Why Hire Me?

As a purpose-driven consultant, I am passionate about helping organizations overcome strategic challenges while generating meaningful value. I specialize in unlocking strategic solutions that drive tangible value, and my approach is grounded in fostering innovation through a purpose-driven lens while promoting organizational learning. Working together empowers your team to thrive in today’s ever-evolving business landscape. Let’s join forces to achieve your organization’s mission and make a real difference.

Contact Me

Thomas White House
Box 791
10535 Islington Avenue
Kleinburg Ontario L0J 1C0

(905) 939-9444